Raptor - Raptor | Track your site

Raptor makes setting up Events in Google Analytics easy

Analyse your site using our Chrome extension to select what buttons or links you want to track on your site.

Integrate Raptor with Google Tag Manager so we can deploy your code for you.

Deploy your buttons and links to your target container in Google Tag Manager, then test and Submit them to see event tracking in Google Analytics.

Raptor for Digital Marketers
Raptor puts the power back in the hands of marketers everywhere.

Save time If your site has 200 elements you need tracked, Raptor will save you upto 50 hours. That's more time to give back to you and your stakeholders.
No code knowledge required Raptor lets you setup your tracking without the need for developers.
Setup your Campaign Conversion Metrics You can use Raptor to create a Goal in Google Analytics,™ which you can use as your conversion metric in Google Ads. ™ This feature is coming soon.
Utilise more of your team No need to rely on only one team member or analyst to track buttons, links or forms. Empower anyone do it.

Raptor for Web Analytics Professionals
Get more elements tracked in less time.

Productivity Be upto 15x more productive on your implementations.
Higher customer satisfaction Spend more time generating insights and understanding your customers' needs.
Collaborate with your team Get more of your team involved in the implementation and maintenance of analytics tracking.
Quickly upskill new Grads and Analysts Enable grads to complete Analytics tracking implementation usually reserved for more senior consultants.

Raptor for Developers
Spend less time updating your site elements tracking and more time devving.

Less Changing We know front end devs are often tasked with creating CSS classes or adding IDs to elements so that they can be tracked. Forget the changes and use Raptor which can track any element using xpath.
Track elements using xpath Raptor intelligently decides when to use Class, ID or xpath tracking which streamlines implementation.
Collaborate directly with marketers Raptor allows you to work closely with marketing requirements
Less bugs more build Get out of the DEV-DEPLOY-BREAK loop and more into the DEV-DEPLOY-SUCCEED loop with Raptor code-less implementation

Raptor for Business Analysts
Get to the answers about customer behaviour on your website in less time.

DIY If you know what buttons or links should be tracked it should be darn easy doing it yourself. Raptor let's you intuitively select the elements you want to track. Once you do handoff to your devs or marketing team to deploy your chosen buttons/links.
No code knowledge required Raptor lets you decide what needs to be tracked.
Setup your Campaign Conversion Metrics You can use Raptor to create a Goal in Google Analytics,™ which you can use as your conversion metric in Google Ads. ™ (This feature is not currently available in Beta release).
Utilise more of your team No need to rely on only one advanced team member or analyst to track buttons, links or forms. Let anyone do it.